CBD 101: What you need to know before buying CBD Oil

Updated: Jan 8, 2019


If you are new to CBD products, or have not done a moderate amount of research, you may be lost in all of the noise produced by different companies. It seems every company on the market claims to be either pure, premium, or something else highlighting their seniority. We understand this creates confusion and this is why we are going to break everything down for you right here, right now and put an end to the head scratching. Let’s start with the basics.

CBD is a cannabinoid found within the cannabis plant. A cannabinoid is any of a group of closely related compounds that include cannabinol and the active constituents of cannabis- basically this means cannabinoids are the compounds found within the cannabis plant. Cannabinoids are what give cannabis all of its beneficial healing properties.

It is also important to understand that not all cannabis gets you high. Cannabis is the species of the plant that both marijuana and industrial hemp come from. Many people confuse these three terms and think that anything related to cannabis is related to marijuana and psychoactive effects (getting high), but this is far from the truth. Industrial hemp also comes from cannabis but has no psychoactive effects. You can take as much CBD as you want, and you will not get high (sorry if this is disappointing).

Our hemp is extracted from industrial hemp grown to Vermont Organic Standards

This seems to be a serious concern for a lot of people not familiar with cannabis, hemp, and CBD. Someone may be looking for all of the benefits cannabis has to offer, but have no desire to get high, and this is exactly what hemp is for. All of our CBD Oil products are derived from industrial hemp (not marijuana). In order for cannabis to be classified as industrial hemp it must contain less than .03% THC. This is what differentiates marijuana from hemp. So, now that we have a basic understanding of cannabis and cannabinoids, let’s look at CBD.

As discussed earlier, CBD is one of many cannabinoids found in industrial hemp. CBD has many holistic benefits, which is probably why you have heard about it and are reading this article. CBD has been shown to be beneficial in aiding over 50, yes 50, medical conditions and ailments. You can find a list of those here. CBD, along with other cannabinoids, work together with a natural system in your body called the endocannabinoid system. This system works just like all of the other systems in your body and is completely natural. This system has specific receptors that these cannabinoids bind to and this is how your body receives the benefits CBD Oil has to offer.

And yes, CBD is legal in all 50 states.

Choosing a Company

This may be the most important aspect to consumers when deciding what CBD Oil company to go with. As you are probably aware, there are dozens of companies to choose from. The difficult part is knowing who to trust and what to use without spending a week reading articles familiarizing yourself with industry jargon and searching for test results. Allow us to help you help yourself. Below we highlight what YOU as a consumer need to be wary of and keep in mind when deciding who to purchase your CBD Oil products from and what products to purchase.


This may be the most important thing when deciding what to buy and who to buy it from. With a lack of regulations, companies are left to their ethics to decide what information to show you and what information they are not going to show you. Make sure you choose a company that provides complete transparency. Here are some things to look for.

Test Results. Companies should have easily accessible test results for all of their products. Be sure these results are up to date and show the following information: CBD and other cannabinoid percentages; testing for pesticides, fungicides, heavy metals, solvents, mold, yeast, and other foreign matter. Be sure to carefully read and understand these results. There are several companies that claim 0% THC when this is not the case; they trick you by rounding numbers or using misleading footnotes. Also, ensure the company actually tested for these elements and they are not “incomplete” or “not tested,” these are immediate red flags.

Concentration. Continuing with test results, make sure you understand the concentration of the oil the company is using. Stear clear of any company that does not provide this information or make it difficult to understanding. This can significantly impact how you use the CBD Oil and how it will affect you. CBD concentration is measured in percentage by weight. If they do not disclose this percentage there is a reason for this. Also, do not be fooled by higher concentration numbers and think you are getting more CBD. For example- two companies may both have 30mg of CBD per serving, but one company may have be using a 15ml bottle and one may be using a 30ml bottle. The 15ml bottle has a total of 450mg of CBD Oil while the 30ml bottle has 900mg of CBD Oil. Make sure to pay attention and get the most for your money.

Does the company provide easily accessible test results and information concerning extraction methods?

Extraction Method. How the Oil is extracted from the plant matters for two reasons. The first being the impact on the environment. Some extraction methods leave dangerous biproducts that are difficult to expose of and very toxic to the environment. The second reason is that these same chemicals can end up in your CBD Oil. Make sure the company proudly displays they use CO2 extraction methods. If they do not- another red flag. You can double check lab results by looking to see if any residual solvents are higher than normal.

Where is the hemp grown? Chances are the other companies you have tried or heard of do not grow their own hemp or even process their own oil but purchase it through third party wholesalers. This leaves the companies quality to the mercy of their sellers. Many companies could not tell you where the hemp was grown. This is important because hemp acts as a filter for the ground and anything left in the ground is absorbed by the hemp, leaving you with a contaminated product. Go with a company that ensures quality farming practices. We recommend going with a company that tends to plants by hand instead of mass growing. If you cannot find this information it is most likely because they do not know or do not want you to know.


Does the company care about you, or are they just trying to make some money? How can you tell? It is actually very simple- go to their about us page and read what they have to say. Most companies just highlight how “great” their product is with no care for change. We recommend you choose a company dedicated to you and towards achieving a clear goal. These companies are much more concerned about the quality of their product and supporting them supports their cause. Avoid companies just trying to make a buck, choose a company that cares.

Do real humans work there?Try giving the company a call and see what happens. Do they have real people working there or are you another number and another dollar? Do they give you clear answers when asking for test results or questions about their products? We do not mean to be cynical, but we value companies that go the extra mile to show just how important you are to them. This also helps to ensure they are providing a real phone number, because we have been fooled before… You care about your health, do they?

Ensure the products you are using to benefit your health are not hurting it


Last but certainly not least, we must talk about safety. This goes along with both transparency and accountability. Are the products you’re using safe? We have already touched on test results which are an excellent way to answer this question, but let’s dig a little deeper. First of all, it should not be difficult to find test results. Nobody enjoys pulling teeth and you have better things to do with your time. Be sure the company's test results come from independent third-party laboratories and do not test their own product- you can see the obvious conflict of interest. Check to make sure the laboratories are ISO/IEC 17025:2017 accredited. A quick phone call to the company or google search are the best ways to easily confirm this. And of course, there should be NO pesticides, residual solvents, bacteria, fungus, foreign matter, or heavy metals.

We hope this helps clarify some things but we certainly understand if there are still some loose ends. If you are curious about anything you have read above, visit our product pages to read more about the preceding criteria, and if you still have questions be sure to contact us. We are happy to help!

We are the alternative: Restore your health today!